Although we initially encountered differences regarding the project’s technology stack, this opened up opportunities for innovation and collaboration. By addressing these challenges together, we were able to create a solution that not only met but exceeded the client’s expectations. Our team delivered a well-tested system that meets the client’s needs and is now a valuable part of their business operations.
Email Marketing Platform Overhaul
[Case Study]
TATEEDA modernized QuoteActions’ email marketing platform, which automates personalized campaigns with quotes and CTAs. The project involved upgrading the backend with .NET, revamping the frontend using Angular, and adding features to enhance performance, user experience, and payment processing via Stripe integration.
A Bird's-eye View
TATEEDA undertook a complete system overhaul, focusing on several key areas:
- Backend Upgrade: Rewrote the backend in .NET to enhance server-side performance, especially for bulk email sending and conversion tracking, ensuring efficient processing of high-volume tasks.
- Frontend Enhancement: Using Angular to create more flexible, user-friendly interfaces, which significantly improved usability.
- System Integrations: TATEEDA helped implement modules to streamline user registration, automate sending messages to subscribers, and process payments through the integrated Stripe gateway for seamless transactions.
- Post-Implementation Maintenance: Providing continuous system maintenance and QA testing to ensure the platform’s smooth operation.
Slava Khristich
CEO at TATEEDA GLOBAL
Project Description
The project aimed to modernize QuoteActions’ legacy system, which required a complete overhaul to meet new performance and functionality standards. The scope included backend and frontend codebase development, system integrations, DevOps services, and QA testing to deliver an optimized, user-friendly web portal.
Challenges & Project Goals
To deliver a modern, efficient solution, TATEEDA had to address multiple challenges while meeting specific project objectives for QuoteActions.
Challenges Faced
- Legacy System Limitations: The original system was outdated, requiring a full codebase rewrite to improve performance and add modern functionalities.
- Complex System Integration: Integrating Stripe for payments and implementing new features like subscription management and email customization was essential to meet user demands.
- Enhancing User Experience: The goal was to create a more intuitive interface to reduce user support requests or system denials, and streamline workflows.
Project Goals
- Upgrade the website and user portal to meet modern security standards.
- Implement new, advanced system functionalities using optimized Angular codebases.
- Rewrite the backend using .NET for faultless performance.
- Integrate Stripe for efficient in-system payment processing.
- Provide ongoing post-implementation maintenance.
Solution
TATEEDA provided a complete system overhaul that covered web software architecture, backend and frontend development, integrations, DevOps, and quality assurance:
? Revamped the user portal using .NET for backend enhancements and Angular for flexible frontend interfaces.
? Implemented Stripe, a popular fintech platform, to enable seamless financial transactions via various payment methods like credit cards and digital wallets.
? Enabled features for user registration, automated message distribution to subscribers, and payment processing.
?️ Created intuitive controls and interfaces for email campaign management and other needs, reducing support requests.
Main Features Delivered
Backend and Frontend Development:
TATEEDA rebuilt the platform using .NET for the backend and Angular for the frontend, significantly improving server-side performance and user interactions. The new architecture supports high-volume email deliverability, optimized data handling, and seamless integration of marketing tools like conversion tracking and conditional content, enabling personalized and effective email campaigns with custom quotes and more.
Payment Integration:
Integrated Stripe for seamless payment processing, allowing users to manage subscriptions and easily upgrade to premium plans for covering more contacts in bulk email campaigns. The payment module supports flexible billing options and automated renewals to ensure uninterrupted campaign deliverability for high-volume users. This setup also facilitates lead nurturing by streamlining the transition from free trials to premium coverage, enabling more extensive marketing efforts.
Advanced Email Marketing Functionalities:
Enhanced the platform’s capabilities to support a range of marketing activities, including contact management, subscription handling, and email template customization. The system now allows for dynamic conditional content in email templates, which adapts based on recipient behavior, improving open rates and engagement. Additionally, re-engagement campaigns can be set up for inactive subscribers to boost retention.
User-Friendly Controls and Interface Redesign:
Redesigned the platform’s interface to make it more intuitive and accessible. The new user-friendly controls simplify managing campaigns, setting up automated workflows, and tracking key metrics like deliverability and open rates. The updated dashboard provides real-time insights, helping users optimize their marketing strategies effectively.
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Tech Stack & Resources
- Frontend: Angular
- Backend: .NET
- Payment Integration: Stripe
- DevOps and QA: Regular updates, system maintenance, and testing
Team Involved:
- Frontend Developer
- Backend Developer
- DevOps Engineer
- QA Engineer
- Project Manager
Rick I.
Owner of the QuoteActions
TATEEDA’s team assisted with the modules for signing people up on the website, sending messages to subscribers, and processing payments, making our platform much more efficient. They listened to our concerns and worked with us to deliver a product we’re happy with.
Outcomes
- Reduction in User Support Requests: The new, intuitive interface led to a 35% decrease in support inquiries, as users were able to navigate the platform more easily and complete tasks without assistance.
- Higher User Satisfaction: User satisfaction scores improved by 25%, with consistent workflows and enhanced interface design contributing to more efficient business development processes.
- Improved Payment Processes: The Stripe integration streamlined payment workflows, reducing transaction time by 40% and resulting in a 20% increase in successful payment completions.
- Enhanced Platform Performance: The system overhaul with .NET and Angular boosted backend processing speed by over 30%, allowing for faster data handling of email marketing campaigns.
In Conclusion
The overhaul significantly improved QuoteActions’ platform by enhancing its capabilities, usability, and performance.
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